The people
behind the work.

A core team backed by a trusted network of specialist freelancers across production, creative, strategy, and technology.

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MANAGING DIRECTOR & LEAD PRODUCER

Over a decade producing commercial content, branded campaigns, and broadcast productions across agency, network, and direct client environments. Credits include Woolworths, McDonald's, Xero, and Samsung via TVNZ Blacksand, TBWA, Ogilvy, VMLY&R, and M&C Saatchi. Sammy leads every IndustryLink engagement directly.

Samantha Armstrong

A man wearing a baseball cap with the letter 'I' on it, a button-up shirt, and a large watch on his left wrist, standing against a dark background with his arms crossed.

Over 30 years founding, scaling, and advising businesses across New Zealand and Australia. His background spans sales, marketing, recruitment, and construction - including significant commercial partnerships in the Asian market. Tony advises on business growth strategy, commercial development, and Asian market access.

Tony Vugler

DIRECTOR & STRATEGIC ADVISOR

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Over 30 years in advertising across London and New Zealand. Senior leadership at BBH London, Saatchi & Saatchi, Special Group, TBWA, and M&C Saatchi - across British Airways, Vodafone, Audi, Air New Zealand, ASB, and Woolworths. Sarah brings strategic counsel to IndustryLink's production and operations practice.

INDUSTRY ADVISOR

Sarah Hobden

Every IndustryLink engagement draws on a trusted network of specialist freelancers across production, creative, strategy, and technology. We don't list everyone - we match the right people to the right job. Our combined network spans commercial production, agency operations, Asian market development, business growth, and recruitment across NZ and Australia. Working with IndustryLink means direct access to experience and connections most businesses spend years trying to build.

Our Network