Three ways
we work.
We keep our core tight and our reach wide. Every job is staffed with the right people at the right time - no unnecessary overhead.
01 — Production
Production
Embedded production management for agencies, creative studios, and direct clients. We run the shoot, manage the budget, and make sure the work gets done properly. We work alongside creative teams, not in front of them.
Freelance EP & production management
Commercial stills & video
Branded content & broadcast
Crew, talent & supplier management
Agency & studio partnerships
The agency owns the idea. We own the execution.
02 — Groundwork
Groundwork
Brand, digital, and business infrastructure for small and growing businesses. We make businesses look and operate above their weight class - fast, fixed price, no agency timeline.
Brand positioning & messaging
Website copy & structure
Digital presence & systems
Capability documents & pitch decks
Business setup & infrastructure
03 — Market Entry
Market Entry
For Asian and international brands expanding into New Zealand, Australia, the UK, or the US. We bridge the gap between where you are and where you need to be - without losing what makes your brand yours.
Western market strategy & positioning
Brand localisation & creative adaption
Campaign production & delivery
Cultural consulting
Commercial partnerships & market access
NZ-based. Asia-fluent. Globally minded.
A small business with a
large network behind it.
How we work
We are a production and brand business run by an experienced producer with over a decade across commercial production, network television, global brand campaigns, and agency operations. We work lean by design - keeping our core tight and drawing on trusted specialists for every brief.
The right people for the job
We scale the team around each brief, bringing in trusted specialists where they add value. No unnecessary layers - just the right expertise, properly briefed and managed.
Production-grade rigour
Everything we do is approached with a producer’s mindset - clear planning, strong organisation, attention to detail, and accountability from start to finish.
Connected by design
Our network spans production, agency, commercial, and Asian markets. Working with us means the right doors open faster.
GROUNDWORKThe foundations your
business needs to grow.
Most businesses know what they want to achieve. What they're missing is the infrastructure to get there - the brand that opens doors, the digital presence that builds trust, the systems to back them up.
NZ & AU Small Businesses
New operators, small businesses, and growing companies who need to look and operate above their current size. We build brand, digital presence, and operational systems — fast, fixed price, built to last. We make businesses look like they have a full team behind them from day one.
Brands Entering Western Markets
Asian and international brands expanding into NZ, AU, UK, or the US. We translate your brand for a new market without losing what makes it yours. Strategy, creative production, and localisation — delivered to Western-market standard, with genuine cultural understanding on both sides.
What we deliverBrand Positioning
Messaging, tone & market fit
Website Copy
Structure, copy & content direction
Digital Presence
LinkedIn, Google Business, social
Capability Docs
Statements, pitch decks & proposals
Market Strategy
Entry planning & positioning
Campaign Production
Localisation & creative delivery
SELECTED CREDITS & CLIENTSWoolworths NZ
Xero
Samsung
TVNZ
2degrees
M&C Saatchi
Saatchi & Saatchi
Dentsu Media
Freestyla Construction
Reload Photography
The Post Office Content Creators
Woolworths NZ Xero Samsung TVNZ 2degrees M&C Saatchi Saatchi & Saatchi Dentsu Media Freestyla Construction Reload Photography The Post Office Content Creators