About Us.

IndustryLink is the hub where business growth, advertising, and specialist expertise converge.

We’re not a traditional agency. Instead, we assemble bespoke teams of proven experts—creative minds, entrepreneurs, or technical specialists—matched to each project’s unique requirements. Our bolt-on model gives clients the flexibility to scale resources up or down, without the overheads of fixed retainers or large permanent teams.

At the centre of our offering is Backroom by IndustryLink. This is our boutique production and operations arm, built to deliver advertising, content, and campaigns to global standards while keeping things sharp, scalable, and drama-free. Through a flexible bolt-on model, we provide specialist production and operations knowledge and connect you with the right freelance expertise - from strategy and creative to social media - so you have everything you need in one place.

Alongside production, we offer consulting, recruitment, and market-entry support, giving businesses a one-stop hub for strategy, execution, and specialist knowledge.

Based in New Zealand and Australia, with dedicated services for Asian businesses entering Western markets, IndustryLink helps clients grow, adapt, and succeed across industries and borders.